International Business in Emerging Economies (Distance Learning)

Module code: SIB7013-A

Module Aims       

The importance of emerging economies as global production and market locations has steadily increased over time. The main aims of this module will be to provide students with an in-depth understanding of the business environment in emerging economies, focusing specifically on the BRICs and New Frontier economies and to examine foreign firms operations in these countries in relation to their strategy and operationalisation. Students will be able to analyse the business environment in emerging economies and evaluate its influence on firm-level strategy and operations.

Outline Syllabus   

Introduction to emerging economies: characteristics and conditions; BRICs and New Frontier economies; Economic and political reform in the context of emerging economies; Corporate Social Responsibility issues in emerging economies; identifying opportunities and risks in emerging economies; Market Entry strategies for emerging economies; Negotiating access into emerging economies; Strategy development to internationalise into emerging economies.

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