The aim of this module is for students:
- To develop a critical understanding of strategy and policy making
- To explore and analyse different theories and approaches to strategy and policy making
The learning outcomes for the module are to enable the student to:
- Critically analyse different theories and approaches utilised in strategy and policy making in the health and social care sector
- Critically analyse the development, implementation and monitoring of strategy and policy
- Critically analyse how to apply different theories and tools to develop and implement strategy and policy making
- Critically apply and evaluate different theories and models to develop and implement strategy and policy making
- Critically analyse the current environment in health and social care and the implications for strategy and policy making
The University welcomes applications from all potential students regardless of their previous academic experience; offers are made following detailed consideration of each individual application. Most important in the decision to offer a place is our assessment of a candidate’s potential to benefit from their studies and of their ability to succeed on this particular programme and your application will be based on a combination of your formal academic qualifications and other relevant experience.
The University of Bradford has always welcomed applications from disabled students, and these will be considered on the same academic grounds as are applied to all applicants. If you have some form of disability you may wish to contact the programme leader before you apply.
Applications are welcome from candidates with non-standard qualifications. Those who lack academic qualifications but who have significant relevant experience will be considered. Please talk to us if you do not fit the standard pattern of entry qualifications.
What you will study
The syllabus for the module includes:
- Strategy and the Strategy Process: An introduction to the different theories and models used in strategic planning.
- Strategic planning and management: developing and establishing organisational values, vision, mission statements; different levels of strategic
- Policy and the Policy Process: Theories and models used in policy making and policy analysis.
- Strategic analysis and tools: The general environment, PEST, SWOT analysis, Needs analysis; scenario and Horizon planning and stakeholder analysis.
- The Competitive Environment: marketing theory and approaches, Porters' Five Forces Framework, the marketing mix, market segmentation and Boston Matrix.
- Organisational Structures: organisational structures and design and the implications for strategy and policy making.
- Factors affecting Strategy and Policy Making: The implications of the state and independent/ private sector for strategy and policy making.
- The implementation of strategy and policy: models and approaches to implementation, evidence based policy making; sustainability in strategy and policy making; Dementia in policy and strategy
Assessment for this module comprises of:
A 30 minute assessed presentation that allows the student to analyse and apply strategy & policy making theory to a particular issue.
A 4000 word applied assignment that allows the student to analyse and apply strategy & policy making theory to a particular issue.
Fees, finance and scholarships
2019/20 Standard part-time undergraduate health module:
- 10 credits: £770
- 20 credits: £1,540
- 30 credits: £2,310
- 40 credits: £3,080
The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.
Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.
The module sits within programmes designed to meet the needs of existing (middle or senior) or aspiring managers in health or social care organisations, social enterprises and the voluntary or independent sector who wish to develop strategic management skills.