This module is an option module for: MSc /Post Graduate Diploma in Health & Social Care Management
The aim of this module is :
- To provide students with the opportunity to develop critical skills and knowledge in strategic business and service planning.
- To provide students with the opportunity to explore and analyse different approaches and techniques used in strategic business and service planning.
The learning outcomes for the module are to enable the student to:
- Critically analyse different theories and approaches used in strategic business and service planning in health and social care
- Critically analyse and evaluate tools and techniques used to develop and implement strategic and business plans
- Critically apply a range of theories and tools used in strategic business and service planning
- Critically discuss the current environment in health and social care and analyse the implications for strategic business and service planning
The University welcomes applications from all potential students regardless of their previous academic experience; offers are made following detailed consideration of each individual application. Most important in the decision to offer a place is our assessment of a candidate’s potential to benefit from their studies and of their ability to succeed on this particular programme and your application will be based on a combination of your formal academic qualifications and other relevant experience.
The University of Bradford has always welcomed applications from disabled students, and these will be considered on the same academic grounds as are applied to all applicants. If you have some form of disability you may wish to contact the programme leader before you apply.
Applications are welcome from candidates with non-standard qualifications. Those who lack academic qualifications but who have significant relevant experience will be considered. Please talk to us if you do not fit the standard pattern of entry qualifications.
What you will study
The syllabus for the module includes:
- An introduction to the different theories and models of strategy and service planning
- An introduction to the different theories and models used in strategic planning; the relationship between strategy and planning; Strategic planning and management; developing and establishing organisational values, vision, mission statements; different levels of strategic planning
- Strategic analysis and tools: The general environmental analysis, PEST, SWOT analysis, needs analysis; scenario and horizon planning and stakeholder analysis.
- The Competitive Environment: marketing theory and approaches, Porters' Five Forces Framework, the marketing mix, market segmentation and Boston Matrix
- Developing a strategy and business case: the rationale for a business / service case, the components of a business and service case, option appraisal
- Strategy implementation: partnership and collaboration working between agencies; governance
Other Strategic Business and Service Planning issues that emerge will be incorporated into the syllabus - for example dementia.
Assessment for the module involves:
A 4000 word applied written assignment which allows students to critically examine strategic business and service planning.
Fees, finance and scholarships
2019/20 Standard part-time undergraduate health module:
- 10 credits: £770
- 20 credits: £1,540
- 30 credits: £2,310
- 40 credits: £3,080
The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.
Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.
The module sits within programmes designed to meet the needs of existing (middle or senior) or aspiring managers in health or social care organisations, social enterprises and the voluntary or independent sector who wish to develop strategic management skills.