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Marketing

MSc



2024 - 2025

Duration

Start date

Location

Suitable for applications.

Book a place on our Open Day

Entry requirements

You must have a degree (not necessarily in business and management) from an approved university.

The usual entry requirement is: a UK 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience. Further guidance can be found in our .

Applications are welcome from students with non-standard qualifications or mature students (those over 21 years of age on entry) with significant relevant experience.

English language requirements

IELTS: 6.0 overall, with no sub-test less than 5.5.

If you do not meet the IELTS requirement, and you have a UKVI approved IELTS, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details. For further information on English Language requirements please see the dedicated international entry requirements page.

Learning and assessment

The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects and multimedia presentations.

Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole.

Emphasis is place on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.

Study abroad

Students have an opportunity to broaden their international experience by taking part in study tours embedded alongside our programmes throughout the year. These tours are provided by the Faculty where all expenses are covered. Previous tours have included trips to Bahrain (Ahlia University) and Qatar (Qatar University).

These tours help our students to gain knowledge about international business and entrepreneurship, as well as providing opportunities to practice and develop communication and interpersonal skills. Students are given a hands-on opportunity to apply the knowledge they have gained in class, all whilst becoming more aware of diverse cultures and strengthening international relationships.

Students take part in a dynamic mix of both theory and practice-related activities including: interactive problem-solving workshops, company visits, talks by guest speakers (from the public and private sector), cultural visits, and social activities

Study support

You'll be allocated a Personal Academic Tutor, who will provide you with personal guidance and support.

Module leaders and tutors are accessible, providing office hours and appointments in order to support your learning beyond class contact.

The Effective Learning Service (ELS) is a dedicated facility within the Faculty of Management, Law and Social Sciences, established to support our students to maximise their academic learning (e.g assignments and examinations), as well as help overseas students to adapt quickly to UK academic requirements.

The ELS provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area

These are in addition to the wide range of student support that is offered by the University of Bradford at the City Campus.

Research

The strong research culture of the School of Management faculty informs the teaching and learning of our students.

Our extensive industry networks provide the avenue for application of this knowledge.

This is the current course information. Modules and course details may change, subject to the University's programme approval, monitoring and review procedures. The University reserves the right to alter or withdraw courses, services and facilities as described on our website without notice and to amend Ordinances, Regulations, fees and charges at any time. Students should enquire as to the up-to-date position when applying for their course of study.